Pinterest is the new kid on the block in the social media circle and this particular social media platform stands out from the likes of Facebook, MySpace and Twitter as it allows users to pin photos and share them with others. Pinterest empowers you to upload and share personal or business-related images such as products and so on. While, on the outset, the thought behind introduction of Pinterest might look a bit one-dimensional, the fact is that it is up to the users to tap the unexplored potential of this new innovation on the social media scene. Here are five ways of enriching your Pinterest experience:
Categorize Your Images
Pinterest is not the only social media website which allows users to share photos, but the reason why it stands out is that it allows users to create different pin boards and share images according to their respective category. Specificity is the name of the game when it comes to social media because internet users prefer to have control over what people to add as friend or whom to follow, or for that matter, what type images to receive from fellow Pinterest users. This is a great option for professional users who wish to promote their products via this social media platform. By narrowing down the category of the images you wish to share according to relevance, you will increase the chances of reaching your target audience. Customers looking to buy a product online can also use Pinterest by following users set up officially to promote certain brands.
Give Incentives to Your Customers
If you want to make your product images go viral on Pinterest, you might want to consider starting a contest on the same lines as the recent ‘Ann Taylor Hearts Fashion’ contest where you encourage your customers to share your product images on Pinterest and the user who gets the most pins and re-pins gets a rewards. For this contest to work successfully you need to have a website where you must make available plenty of images relating to the products and services your online business has to offer. By integrating Pinterest into your online marketing strategy you will not only have more people seeing images of your products on Pinterest, but will also end up drawing a more targeted traffic to your main site.
Study Your Target Market
Internet marketers can use Pinterest as a laboratory where they can analyze the behavior, habits and preferences of the general public by simply monitoring their activities on this social media website. By keeping an eye open for what type of images get repined from your boards, you can assess what sort of products will interest your followers. This method can be immensely effective in using your customers to further market your products by simply floating your images, while you can also attract seriously interested customers to your sales page. By searching the hottest topics on Pinterest you can gauge the trends being pursued by the masses and adjust your marketing strategy accordingly.
Organize Your Interests
The fact that Pinterest allows you to pin different images under different boards or categories also allows you to organize your ideas in the form of images for a revisit later on. You can very easily retrieve images pinned to your boards and continue working on an idea from where you left. In addition, while you are offline or busy updating your status on Facebook, that particular thought or idea continues to grow on Pinterest if you are following the right people with whom your interests converge. Once you pin an image to a board, you actually set the ball rolling as others re-pin your images and even post images of their own which are related to the topic in one way or another.
Collaborate to Educate
Pinterest has great value for students who are open to unconventional means of education. Teachers of photography and journalism can use Pinterest as a means for their students to collaborate and innovate to complete assignments. Creation of a year-book by your students can become simpler and easier to understand on Pinterest. Furthermore, you could hold a small contest between your photography students to post the best images captured by them on Pinterest and the picture that gets the most re-pins wins the challenge. Journalists running student newspapers can also use Pinterest as a means of expanding the online readership of their paper.
With so many people sharing images and photos on Pinterest which do not belong to them, copyrights issues are bound to arise. For starters, every website manager has the right to block all pins of images that belong to them if copyrights have been violated. As a Pinterest user you need to ensure that every image that you re-pin does not take away credit from the original owner of that image or else you might get in trouble. You can also consider contacting the website owner in case you are confused as to the ownership of a particular image you want to pin. Unlike Google Images, Pinterest is very particular about copyrights and you should avoid pinning any image which is copyright protected. If you find that someone is violating your intellectual property you can always get in touch with the administration at Pinterest for appropriate action to be taken.