Effective Video marketing Tips for SEO
Implementing videos and other media content on your websites is a must nowadays, and you need to optimize this type of content for SEO in the same way you do it for your written content. Use of keywords, and careful description of your video content are necessary if you want visitors to end up watching the videos on your website. The following tips will help you enhance the visibility of your videos.
1. Using relevant keywords
When choosing a file name for your videos, and when creating the description, you will need to use relevant keywords. These will be searched and used by search engines, in order to have your content – including your videos – well indexed for queries from users. These keywords must also be used in tags, URLs, and your link texts. The better you implement SEO for your videos, the greater your chances of increasing their visibility.
2. Sharing your videos
Visibility should not be reduced to your website only. Videos are a common commodity used by website owners to promote their content, their products and their services. If you want to increase the visibility of your videos, you will need to post them on video sharing website, that are frequented by a large number of users, in search of various information and videos. If your videos are well indexed, and they are listed on these websites, they have a greater chance to become a reliable marketing tool, as they become more and more popular on these channels.
3. Building links
In the same way as written content, video content can also benefit from cross linking and from creating internal and external links for all your videos. You can use cross linking, to guide visitors to see other videos on your website, after watching one of your videos. You can also link your videos to other content that is relevant to the subject and it may interest the user. Other methods of making your videos popular is by posting a link towards them on social media networks such as Twitter. This will make it much easier for users to visit your website, and, eventually spend more time on your web pages. Allow visitors to bookmark the video in case they want to re-watch it later. Good keyword optimization will help you when posting your videos on social media networks, as well, as it will make them easy to find.
4. Enable interactivity
In order to enhance the visibility of your videos, a good idea is to enable interactivity features for users. If you allow them to comment on your videos, to bookmark them, to share them with others, you will allow users to generate their own content, that, in the end, will enrich your pages, or the pages that link to your video with more SEO content.
5. Optimize your videos
If one video is too long, do not hesitate to break it in smaller parts, and you will be able to generate more traffic this way. Also, by embedding your videos in written posts, you will add more value to your pages.